DirecTV rates could rise $3 in 2008

Tuesday, January 15, 2008

Satellite TV retailers have been informed of a planned $3-per-month rate increase for some of DirecTV's most popular low- and mid-level tiers, according to a report published by a satellite TV industry Web site.

DirecTV Reported Rate Changes
(Source: satelliteguys.us)
Service Tier

Current

New

$ chg.

% chg.
Family $29.99 $29.99 none 0%
Preferred Choice $29.99 $32.99 $3 10%
Choice $49.99  $52.99  $3  6.9%
Choice Xtra

$54.99 

$57.99 

$3 

5.5%

Plus DVR

$59.99

$62.99

$3

5.0%

Plus HD DVR

$69.99

$72.99

$3

4.3%

Premier

$99.99

$104.99

$5

5.0%
HBO $13.00 $14.00  $1  7.7%


A DirecTV spokesperson couldn't be reached immediately to comment on the report.

According to the report, published by satelliteguys.us, DirecTV will raise rates effective Feb. 27 by $3 to $5 per month based on service tiers. The rate hikes won't affect all customers uniformly, however, as customers who signed up for special-promotion deals that began in Q4 2006 will be protected from price changes until their promotional periods expire.

The pricing may be a touch higher than typical cable operator increases in 2008, but is below the price hikes announced recently by Verizon for its FiOS TV service. Dish Network plans 7.5% and 10% rate hikes on its lowest tiers, but prices are rising only by 3.8% and 4.6% for Dish Network's upper tiers.

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